Question 2
(a) Select a retail clothing store (men's, women's, children's clothing) in your country and identify the mission and strategy of that company.
(b) Using Unit 1 of MGMT3060 course material as a guide, briefly discuss the following:
i. Why the clothing store is considered a service organization as opposed to a manufacturing organization?
ii. With the use of a diagram explain the transformation process and the value that is added.
iii. Using Unit 2 course material from the MGMT3060 course as a guide, for this clothing store service, rate each of the fivedimensions of customer contact (See Figure 2.8 in course material), using a seven-point rating scale, where 1 = very low and 7 = very high. Explain your rating, and then calculate the combined score for the customer contact. Indicate where is your process positioned on the customer-contact matrix (see Figure 2.13 in course material)? Is it properly aligned? Why or why not?
d) Select a retail clothing store (men's, women's, children's clothing) in your country and identify the mission and strategy of that company.
The Name of the retail store selected is Faithlyn’s Boutique.
Mission Statement:
To build a family of the world’s best fashion retail brands offering captivating customer experiences that drive long-term loyalty.
Strategy: Choosing to employ individuals with the right attitude and skills who would incorporate sound values and attitude that would make them courteous, warm, friendly and dependable.
Using Unit 2 of MGMT3060 course material as a guide, briefly discuss the following:
i. Why the clothing store is considered a service organization as opposed to a manufacturing organization? (3 marks)
Clothing stores are considered a service organization because they provide a service to customers whereby they offer clothing of great quality, highly fashioned and well known brands. The clothing is referred to as the facilitating...