The report provides top-level market analysis, information and insights into Cambodia's cards and payments industry, including:
• Current and forecast values for each category of Cambodia's cards and payments industry, including debit cards, credit cards and prepaid cards
• Comprehensive analysis of the industry’s market attractiveness and future growth areas
• Analysis of various market drivers and regulations governing Cambodia's cards and payments industry
• Detailed analysis of marketing strategies adopted to sell debit, credit and prepaid cards used by banks and other institutions in the market
• Comprehensive analysis of consumer attitudes and buying preferences for cards
• The competitive landscape of Cambodia's cards and payments industry
Executive Summary :
The Cambodian cards and payments industry, including debit and credit cards, registered positive growth during the review period, recording a compound annual growth rate (CAGR) of 26.31%, and increasing from 464,047 cards in circulation in 2009 to 1.2 million by the end of 2013. In terms of transaction value, payment cards valued KHR3.7 trillion (US$915.2 million) in 2013, after registering a review-period CAGR of 30.89%. Favorable economic conditions, improved banking infrastructure, new products offered by banks, and growth in card payments at point of sale (POS) terminals all led to growth in card payments.
The average transaction value (ATV) in Cambodia was US$65.6, ranking 15th in Asia-Pacific in 2013. China recorded the highest ATV, with US$302.4, while New Zealand ranked lowest in Asia-Pacific with an ATV of US$46.3. Cambodia had the lowest card penetration in Asia-Pacific, with 0.1, and ranked 12th in Asia-Pacific in terms of frequency of use of payment cards, with 11.8 transactions per card. New Zealand recorded the highest frequency, with 146.1 transactions per card, followed by Australia with 96.6, South Korea with 44.7, and Singapore with 36.0.
In terms of transaction...