Advertisement uses various techniques to draw attention of the reader. It is relevant for the advertiser or a writer in this case to critically examine ways of defining cultural identity through visual and writing tools. Any form of artistic writing has an effect on the description of gender, education, and the whole society. Integration of writing and pictures in a demonstration is meant to capture the attention of a target group. This method is employed by marketing agencies as a strategy of winning more customers for their product. The first part of this paper offers an argument on advertisement and gender issue. It is also fair to discuss education as a way to rediscover oneself and ultimately learn more at the environment. This will be detailed in the second part of the writing.
Marketers of beauty products like perfumes jelly and soaps use portrait which are over emphasized. Some jelly is described as being able to offer clear facial tone. The description is supported by a fine picture of a woman with good looks. This approach is used by marketers on recognition that ladies value the physical outlook and that the product offers a solution to their problem. The same advertisement fails to respond to safety issues of a product. It is not explicit on chemical component of the same product when it can be detrimental to health on a continuous usage. This is a clear indication that women are perceived to be weak since they cannot scrutinize a product for health purposes. On the same note, media agencies use slim models in their advertisement agenda. It is an indication that women are used objectively as a sales function. People fail to recognize a fact that women are human beings with feelings and ability to affect the environment. Differentiation of women bodies into parts to be used in advertisement degrades the value of human being.
Kilbourne captured an advertisement of a woman with the lips sewed to send a message that the woman ought to...