Gap Inc. is one of the world's largest specialty retailers, with more than 3,100 stores and fiscal 2008 revenues of $14.5 billion. The Gap started in 1969 as a jeans-only store with a name that alluded to the generation gap. Gap Inc. is a leading international specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy and Piperlime brand names. Gap brand includes Gap, GapKids, babyGap and gapbody. The company also operates Gap Outlet and Banana Republic Factory Outlet stores.
Company Vision/ Mission
Gap Inc. vision/ mission is to be a brand-builder. They strive for creating emotional connections with customers around the world through inspiring product design, unique store experiences and compelling marketing.
One major company goal is caring for the environment. They are doing this by conserving energy at their retail stores, installing energy efficient light bulbs at distribution centers, and promoting alternative transportation for employees such as carpooling, zipcars and shuttle buses.
Company Policies/ Values
Gap Inc. takes pride in their employees and are dedicated to creating a workplace in which the rights, needs and unique contributions of every employee are consistently respected.
Investing in the community is very important at Gap Inc. At corporate and store levels every employee is encouraged to volunteer time in their communities.
Corporate and Competitive Strategies Being Used
Gap Inc. strategies are tailoring its store to appeal to unique markets by developing multiple formats and designs. The Banana Republic stores offer a sophisticated image for an upscale customer seeking modern luxury, whereas Gap stores appeal to a broader demographic of customers. The Old Navy is designed to appeal to families and younger customers by emphasizing fun, fashion, and value through a store experience that aims to...