Channel-In-A-Box (Ciab) Market

Channel-In-A-Box (Ciab) Market

  • Submitted By: hawer
  • Date Submitted: 10/26/2015 1:25 AM
  • Category: Technology
  • Words: 1042
  • Page: 5

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REPORT DESCRIPTION
Broadcasters from around the world are seeking affordable playout solutions that they can integrate easily into their
existing workflows. They are willing to invest on the technology that will seemingly reduce the cost of playout
systems and decipher complexities while enhancing reliability and performance in critical operations.

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Touted as the “next big thing” in master control automation, Channel-in-a-Box (Ciab) is the latest innovation that
enables “playout automation” across graphics, switchers, servers, audio, routing, and channel branding into a single
integrated software application. Playout automation is the technology of producing content by inserting logos,
ingesting video, advertisement, and overlays before broadcasting it to the audiences on a pre-determined schedule.
Owing to the recent advances, CiaB is regarded as one of the most potent mediums of generating revenue for the
broadcasting company or the broadcaster.
The key geographic segments of the channel-in-a-box market include North America, Asia Pacific, Europe, and Rest
of the World (RoW). Among these regional segments, North America dominates the global CiaB market. However,
during the forecast period, robust development in Asia Pacific and Middle East and...

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