Chicken Treat

Chicken Treat

  • Submitted By: sionk90
  • Date Submitted: 12/10/2008 9:33 PM
  • Category: Business
  • Words: 3271
  • Page: 14
  • Views: 1114

Topic : Management Individual Assignment

Full Name : Anton Ramli

Student ID : RAAND83

Email : sionk_zz@hotmail.com

Tutor / tutorial time : Claire Loh / Monday 8.30-12.30

Table of Contents

1.0 Introduction 4
2.0 Political Environment 5
2.1 Political Stability 5
2.2 Government Response to Industry 5
2.3 Trade Relations with Australia 5
3.0 Legal Environment 6
3.1 Trade Laws 6
3.2 Foreign Direct Investment Laws 6
3.3 Taxation Laws 6
3.4 Intellectual Property 6
3.5 Products Safety and Liability 7
4.0 Economic Environment 7
4.1 Current Global Economic Trends 7
4.2 Economic Systems 7
4.3 Gross Domestic Product (GDP) 8
4.4 Inflation 8
4.5 Exchange Rate 8
4.6 Balance of Payment 8
4.7 Gross National Product (GNP) 8
4.8 Size of the Market 8
4.9 Income 8
5.0 Socio-Cultural Environment 9
5.1 Traditions and Cultures 9
5.2 Demographics 9
5.3 Hofstede’s Cultural Dimension 9
5.3.1 Individualism / Collectivism 9
5.3.2 Power Distance 10
5.3.3 Uncertainty Avoidance 10
5.3.4. Masculinity / Femininity 10
6.0 Technological Environment 11
6.1 Infrastructure 11
6.2 Transportation 11
6.3 Technology 11
6.4 Internet Usage 12
6.5 Computer Literacy 12
6.6 Computer Ownership 12
7.0 SWOT Analysis 13
8.0 Recommendations 15
8.1 Strengths 15
8.2 Weaknesses 15
8.3 Opportunities 15
8.4 Threats 15
References 16

1. Introduction

Chicken Treat, which is the most famous and successful fast food restaurant in Western Australia, has grown rapidly from time to time. Chicken Treat is a fast food restaurant which is focusing on chicken dishes. On the other side of the country, other similar type of fast food restaurant called Big Rooster was developed by Nick Tana and Phil Tana. Eventually, by 1988 those two big fast food companies decided to cooperate and to form Australian Fast Foods Pty Ltd which is focusing on Western Australia. Nowadays, competitiveness and high-quality products are highly demanded to survive in current...

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