• Submitted By: roseros
  • Date Submitted: 01/15/2014 6:24 AM
  • Category: English
  • Words: 769
  • Page: 4
  • Views: 37

Promotin and communication

Our brand concept :
Scrumptious Ltd concept is to sell fast food ( healthy food ) . the food is an important thing in our life nobody can live without eating . we can stay for months without paying clothes and other addition staff in our life . Because of that we planning to open fast food restaurant .nowadays people become more busy and do not have time to go home at lunch and cook so they prefer to have a fast meal at fast food restaurant . we planning to sell gourmet fries in a cone with a choice of sauce . and also sell different kind of sandwich .we use concept of health fries , where the fries are all made from fresh potatoes and fried twice . our company also provide excellent and friendly customer service to support the ambience of fun ,energetic and youthful lifestyle .

To protect our company from competition

Scrumptious Ltd has several advantages over its leading competitors:

1- Unique "fusion" concept of dipping sauce
2- We expect a high degree of enthusiasm and offer a fun store with friendly staff, that reflects the company's youthful and energetic culture.
3- Supporting merchandise items that support the company's brand building.
4- Our food is made 100% fresh, compared to most fast food outlets that use frozen fries.
5- Our dipping sauce is also made fresh without preservatives.
6- Our innovative packaging will be more entertaining than our competitors, a single cone with a cup reserved for dipping sauce.

Scrumptious Ltd USP

 Unique, Innovative & Contemporary: The creation of a unique and innovative fine dining atmosphere will differentiate us from the competition. The restaurant will stand out from the other restaurants in the area because of the unique design and decor. We will offer a fine dining experience in an electric atmosphere.

 Product quality: great food, great service and atmosphere.

 ‘Spice of Life' Menu: The menu will appeal to a wide and...

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