Running Head: GLOBAL COMMUNICATIONS BENCHMARKING
Global Communications Benchmarking
University of Phoenix
Foundations of Problem-Based Learning / MBA 500
John Fritch
September 10, 2007
Global Communications Benchmarking
Global Communications has been faced with the reality of increased costs, decreased profits, and a very competitive market. This paper will discuss how organizational communication, emotional intelligence, and organizational commitment are important concepts in the restructuring of Global Communications. Learning Team C will also compare and contrast how these concepts were used in the restructuring of Circuit City, Dell, Ford Motor Company, and the partnership between Microsoft and Nortel.
Key Concepts
Organizational Communication
Every minute of our lives we are bombarded by some kind of communication. As soon as we open our eyes in the morning, the television, our spouses, or children are trying to communicate their ideas, concerns, or desires. Communication refers to “the process by which information is transmitted and understood between two or more people” (McShane & Von Glinow, 2004). This process can be considered one of the most powerful elements inside an organization.
Effective communication is vital to all organizations because it coordinates employee needs, supports knowledge management, and improves decision making” (McShane & Von Glinow, 2004). Global Communications and Circuit City had ineffective communication processes with their employees. Global Communications let the grapevine be the first resource used by the employees to find out about the company’s new strategy and Circuit City simply fired the sales people without giving them any notice. This lack of communication affected the moral and productivity of the employees that stayed in the company.
Dell and Ford’s top management were able to identify on time the communication barriers they could have faced with their employees and they developed a better...