1.0 Executive Summary
This Nightclub will be the premier, high-energy, themed dance and nightclub in Southern, Your State. Our goal is to remain a step ahead of our competition through an exemplary service provision. We expect our guests to have more fun during their leisure time. We will provide more video and electronic technology per square footage than anyone else in the region. A simple, yet unique, themed menu and atmosphere will create a sense of 'belonging' for locals and tourists alike. Our operating credo is: "happy enthusiastic employees create happy enthusiastic guests."
The main objectives of the development of this new venue are:
• Capitalize on excellent location opportunity with swift commitment to the new Town Square development.
• To launch the venue with a highly publicized grand opening event in the summer of 2001.
• To maintain tight control of costs, operations, and cash flow through diligent management and automated computer control.
• To maintain a food cost below 33% of food revenue.
• To maintain a total beverage cost below 25% of beverage revenue.
• To exceed $3 million in annual sales by the third year of plan implementation.
The keys to success in achieving our goals are:
• Provide exceptional service that leaves an impression.
• Consistent entertainment atmosphere and product quality.
• Managing our internal finances and cash flow to enable upward capital growth.
• Strict control of all costs, at all times, without exception.
2.0 Company Summary
The key elements of the Nightclub's concept are as follows:
1. Entertainment and dance based themes -- The company will focus on themes that have mass appeal.
2. Distinctive design features -- The Nightclub will be characterized by the elaborate dance club situated in a spectator setting which comfortably accommodates 350 guests. The area will also offer three private sky boxes which can be combined...