SWOT ANALYSIS OF COACH.INC
Coach, Inc. is an American leather goods company known for ladies' and men's handbags, as well as items such as luggage, briefcases, wallets and other accessories (belts, shoes, scarves, umbrellas, sunglasses, key chains, etc.). Coach also offers watches and footwear.
Coach, Inc. is a designer, producer, and marketer of a prestige line of handbags, briefcases, luggage, and accessories. The company made its reputation selling sturdy leather purses in unchanging, traditional, classic styles, and it remains one of the best-known leather brands in the United States and has a growing reputation overseas.
In addition to its main product line, the company offers Coach brand watches, footwear, and home and office furniture through agreements with licensing partners. Nearly two-thirds of company sales are derived from direct-to-consumer channels.
These include about 190 Coach stores in the United States--of these, approximately 120 are retail stores and the remainder are factory outlets--direct mail catalogs, and an online store. There are also 175 Coach locations outside the United States, in 18 countries.
The company's indirect channels include the wholesaling of Coach brand products to approximately 1,400 department and specialty store locations in the United States. Formed in 1941, Coach was family owned and operated until 1985, when Sara Lee Corporation purchased the firm. Coach remained a subsidiary of Sara Lee until 2001, when the firm regained its independence via a spinoff.
SWOT ANALYSIS OF COACH.INC
Strengths:
* Strong brand equity
* Strong financial performance
* Aspirational brands outperform the market in tough economic environment
* Multi-channel retail network
* Matching key luxury rivals on high quality leather and innovative styling
* Beating competitors price by 50% or more
* High level of customer service
* Monthly introductions of fresh new handbag designs
*...