The Coca-Cola Company
Coca-Cola has become an American life since it was introduced in Atlanta which has its roots for many centuries. It is one of the biggest soft drinks producers and also has the most recognized trademark in the world. The study of Coca-Cola Company has become an interesting topic for analysis its strategy and management. The purpose of this paper is to focus on the key events of Coca-Cola history and point out its strengths, weaknesses, opportunities and threats. Moreover, the current position in the soft drinks market is another interesting topic this paper mention about.
The Coca-Cola Company was founded in 1892 by Asa Candler then Coca-Cola was registered as a trademark in 1893 and has been used ever since. Six years later, Coke developed a bottling system to supply its growing market therefore the distinctive contoured bottle was launched and patented as a Coke trademark in 1915. A few years later the Company was again sold to Ernest Woodruff and a group of investors decided to bring the company public by entering a stock market in 1919. The 1960's are the step of the company when the Coca-Cola Corporation made one of their largest acquisitions by concluding Minute Maid Company to be part of the Coke family. And the Sixties were also the time when the can of soda was birth. However, life has not always been clear sailing for coke after its launched new flavour as ‘Great new taste’ in 1980. The sales dropped due to a public out pouring of loyalty to the beverage that had become an American institution which led to a return of the original formula as Coca-Cola Classic. Cherry Coke was also introduced at this time to serve their customer with variable formulas. Then came the revolution in the soft drink industry met by health trends. A large segment of the market wanted a drink with less sugar content but with the same taste. This was responded by Diet Coke in the 2000 century.
In addition, SWOT analysis of...