Coca-Cola

Coca-Cola








A Competitive Advantage against the Competition














A Competitive Advantage against the Competition
In today’s society, everyone is trying to gain a step up on its competition. From Comcast to AT&T, to Microsoft and Sony, and others is becoming creative in efforts to gain some form of an advantage on its competitors. Have you ever wonder why it would be such a competitive advantage if they possess the same similar features, products, and styles. There are several reasons as to why there is a competitive advantage amongst those companies and why we would choose one over the other. One reason would be quality, people today, hate to pay top dollar for services that are not satisfactory. For example, Comcast and AT&T U-verse share similar features like, on-demand, DVR, and a mobile app., however, what gives AT&T U-Verse an competitive advantage over Comcast is their quality; quality of service, and products.
For years, Coca Cola and Pepsi have rejoice in their place as the two most preferred soft drink in the United States, as they have kept their reputation over the past several years. You can divide those soft drink lovers into two key groups: Coke fanatics and Pepsi fanatics. Each entity also validates its preference not only on flavor, but also on ideas, facts, and preferences that justify its choice and allow it to stay true to its selection. What is competitive advantage? The idea of developing an idea or product that separates you from the next. Therefore, in this analysis I will discuss how the energy drink industry impacted success and difficulty it made on the soft drink industry.
For years and years, Coca-Cola, Pepsi and other beverage entities competed against each other to gain a reputable stance in the soft drinks industry. But what gave way, what helped Coke and Pepsi gain an advantage of the rest; the development of energy drinks, vitamin-water, sports drinks.












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