Code of Ethics Analysis
The American Marketing Association
The code of ethics that I chose for analysis is from the American Marketing Association (AMA). This association came into being in 1900 when the American Marketing Society and the National Association of Teachers of Advertisers merged into one organization. They joined in an effort to bring all marketers together so that they could have a collaborative effort and inspire each other (AMA 2009).
Presently the AMA is the principal marketing organization in North America. This association provides a global professional network for people who work in marketing, as well as for teachers and students of marketing. This strong network is composed of about 40,000 members. The members are offered many services including seminars, marketing study data, and job placement services (AMA 2009).
I think that the AMA Code of Ethics is one that is reasonably thought out and fairly comprehensive. In the preamble the AMA states that it is committed to endorsing only the highest professional marketing standards for the association members. Marketers (members of AMA) must demonstrate the highest professional standards and values in a responsible fashion when dealing with stakeholders. These stakeholders may be customers, employers, employees, peers, regulatory agencies, peers, and society at large. The association recognizes that marketers “act as stewards of society in creating, facilitating and executing the transactions that are part of the greater economy.” (AMA 2009)
A business code of ethics is not a new concept, but more and more businesses are devising written guidelines in an effort to promote ethical professional conduct. The following is an analysis of the written statement of ethics from the American Marketing Association’s web page:
Analysis of Statement:
Ethical Norms: (marketers must)-
1. Do no harm section: (This area states that marketers adhere to high ethical standards & adhere to applicable...