Running head: Investment Analyst 1
ACC 557 Financial Accounting
June 10, 2013, 2013
Analyze each company’s history, product/ services, major customers, major suppliers, and leadership and provide a synopsis of each company
Coca Cola is the world's largest producer of soft drink concentrates and syrups, as well as the worlds’ largest producer of juice and juice-drink products, the company holds a 45% interest in Coca Cola Enterprises. Coca-Cola was invented by Dr. John Stith Pemberton in Atlanta in 1886. Over time the Coca-Cola Company has become the leading producer of soft drinks in the US and globally.
Consumers can buy the products from vending machines, supermarkets, retailers, street vendors and store owners. Coke has millions of these partners in the more than 200 countries where it operates. This means that whenever anybody wants Coca-Cola they never have to go far to get it. Coke doesn't only provide the beverages, it also links its website to the iTunes site and give away millions of free music downloads.
Coca-Cola offers a high quality of Coca-Cola's products and a very large product mix. It markets four of the world's top five soft drink brands and categorizes seven different types, which are energy drinks, juice/juice drinks, soft drinks, sports drinks, tea, coffee, and bottled water. Their brands are to ensure that all tastes are met and that the Coca-Cola Company remains at the top of every generation. In addition, the unique shape of the bottle is a big seller for Coca-Cola. In everything that Coca-Cola does from the selection of the ingredients to the manufacture of their products and their delivery to the market place they aim to be number one.
Coke’s mission statement is
To refresh the...