Running head: COLLABORATIVE MARKETING PLAN
Collaborative Marketing Plan
BUSI330-D02 Marketing
Liberty University
March 28, 2014
Table of Contents
Executive Summary (Ala Odeh) ……………………………………………………………3
Company Description (Daphne Olds)……………………………………………………….5
Strategic Focus (Kaitlyn Jordan)…………………………………………………………….5-6
Company Goals (Ala Odeh)…………………………………………………………………6-7
Core Competencies and Sustainable Competitive Advantage (Kimberley Lynch)…………8
SWOT Analysis (Daphne Olds).......................................................................................…...8-10
Industry Analysis: Trends in Energy Drinks (Kaitlyn Jordan)……………………………....11
Key Competitors (Crystal Jacobs)……………………………………………………………11-12
Company Analysis (Kimberley Lynch)………………………………………………………12-13
Consumer Analysis (Ala Odeh)………………………………………………………………13-14
Marketing and Product Objective (Kimberley Lynch)……………………………………….14-15
Target Markets (Kaitlyn Jordan)………………………………………………………………15
Points of Difference (Ala Odeh)………………………………………………………………16
Positioning Statement (Daphne Olds)…………………………………………………………16
Marketing Programs (Kaitlyn Jordan & Daphne Olds)………………………………………16-18
Financial Data and Projections (Daphne Olds & Kaitlyn Jordan)…………………………….19
Appendix (Alexandria Lover)………………………………………………………………..19-21
References (Alexandria Lover)……………………………………………………………....22-25
Extra: Combination of sections (Alexandria Lover), Accountability Table (Crystal Jacobs), and Table of Contents (Kimberley Lynch)
Executive Summary
Imagine an energy drink that does not contain large amounts of sugar, and with no crash feeling. What if we told you that there is such a thing, that there is an energy drink that consists of both energy and at the same time can be healthy to your body. Our PepsiCo’s worldwide team of experienced leaders brings diverse thoughts and experiences that focus our performance with purpose agenda and help deliver on our strategies for growth....