COM 302 UOP Course Material - com302dotcom

COM 302 UOP Course Material - com302dotcom


COM 302 Entire Course (UOP)

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COM 302 Week 1 Individual Assignment Marketing CommunicationsProcess

COM 302 Week 2 Learning TeamAssignment Advertising Media Mix

COM 302 Week 2 Individual AssignmentSales Promotion and Advertising

COM 302 Week 3 Learning TeamAssignment Building New Brands

COM 302 Week 4 Learning TeamAssignment Direct Marketing

COM 302 Week 5 Individual AssignmentInternet Based Marketing Blog

COM 302 Week 5 Learning Team AssignmentSocial and Ethical Aspects of Advertising and Promotion

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COM 302 Week 1 Individual Assignment Marketing CommunicationsProcess (UOP)

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Week 1 Individual Assignment Marketing Communications Process
Resources: Ch. 1 & 5 ofAdvertising and Promotion and the University Library
Write a 750- to 1,050-word paper inwhich you examine marketing communications produced by an organization.
Select one of the followingorganizations to use for this assignment: Google, Disney, McDonalds, AT&T,Sprint, Toyota, L’Oréal Paris, or Procter & Gamble.
Review information at the selectedorganization’s website and information about the organization in the UniversityLibrary.
Describe how your selectedorganization exhibits effective marketing communications and how it exhibitsintegrated marketing communications.
Provide specific examples of howyour selected organization uses essential components of the promotional mix:advertising, sales promotion, public relations, personal selling, and directmarketing.
Cite at least two references otherthan the course texts.
Format your paper consistent withAPA guidelines.
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COM 302 Week 2 Individual Assignment Sales Promotion and Advertising(UOP)

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