COM 302 UOP Course Tutorial/ uophelp

COM 302 UOP Course Tutorial/ uophelp

COM 302 Entire Course

For more course tutorials visit
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COM 302 Week 1 Marketing Communications Process

COM 302 Week 2 Advertising Media Mix

COM 302 Week 2 Sales Promotion and Advertising

COM 302 Week 3 Building New Brands

COM 302 Week 4 Direct Marketing

COM 302 Week 5 Internet-Based Marketing Blog

COM 302 Week 5 Social and Ethical Aspects of Advertising and Promotion

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COM 302 Week 2 Advertising Media Mix

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Learning Team Assignment: Advertising Media Mix
Resources: Ch. 12 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications; Ch. 13 of Advertising and Promotion
Review the sample entry in the matrix.
Complete the University of Phoenix Material: Advertising Media Matrix by addressing the following:
Compare and contrast types and functions of various print, broadcast, and support media.
Cite specific examples from each type of advertising media.
Describe advantages and disadvantages of each type of media in your matrix.s.

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COM 302 Week 3 Building New Brands

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Week 3 Assignment Building New Brands
Resources: Ch. 17 of Advertising and Promotion; Ch. 3 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communication; and the Center for Writing Excellence
Consider that one possible way of using public relations (PR) is to introduce a new product with little or no advertising.
Imagine that you are a PR consultant for a large corporation that plans to launch a new brand the firm’s executives think will become as well known as world-class brands in the same industry.
Select a new brand that...

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