COM 352 Complete Course Material
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COM 352 Week 1 Public Relations Roles and Responsibilities Matrix
COM 352 Week 2 Assignment Publics and Messaging
COM 352 Week 3 Assignment Media Communications Paper
COM 352 Week 3 Assignment Public Relations Messaging Paper
COM 352 Week 4 Assignment Crisis Communication Presentation PART 1
COM 352 Week 4 Assignment Crisis Communication Presentation PART 2
COM 352 Week 5 Assignment Community Relations and Reputation Management
COM 352 Week 5 Assignment Public Relations Ethics Comic Strip
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COM 352 Week 2 Assignment Publics and Messaging
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In the following assignment, you are a public relations executive who must address an issue confronting the company where you work. Imagine what the scenario is and incorporate this into your presentation.
Choose three of the following five publics to address with specific messaging and communication tools:
Customers or clients
Media
Internal employees of your company
Competitors
Special interest group
Develop an 8- to 12-slide Microsoft® PowerPoint® presentation that discusses the following:
Describe the scenario in 1 or 2 slides.
Address your selected publics describing communication tools used, communication messages used, and the rationale for their selection in 6 to 8 slides.
Address how the Internet and social media tools affect your communication messaging in your proposed scenario in 1 or 2 slides.
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COM 352 Week 3 Assignment Media Communications Paper
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Use the Virtual Organization link on the student website to access information about a virtual business.
Click the Businesses tab at...