COM 486 Entire Course (UOP)
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COM 486 Week 1 Individual Assignment IMC and CMM Basics
COM 486 Week 2 Assignment Message Map Presentation
COM 486 Week 3 Assignment Marketing Communications Plan
COM 486 Week 4 Individual Assignment Movie Promotion and Advertising
COM 486 Week 5 Assignment Integrated Marketing Communications Campaign
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COM 486 Week 3 Assignment Marketing Communications Plan (UOP)
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Select a product that is struggling in the market today—for example, dial-up Internet companies, PDAs or sport utility vehicles—and a particular target audience.
Conduct a promotions opportunity analysis to determine what promotional opportunities exist for the chosen company, who the target audience is, and their characteristics. Include the following: A communication market analysis that will determine who the primary competitors are, justify selected target market
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COM 486 Week 4 Individual Assignment Movie Promotion and Advertising (UOP)
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You work for a large movie studio and your job is to promote and advertise a new movie.
Choose the type of movie and the target audience the studio hopes to attract.
Write a 1,400- to 1,750-word proposal for your plan to promote and advertise this new movie and how you will integrate marketing communications. Answer the following:
How do you plan to integrate technology into integrated message materials? For example, fast food restaurants, malls, websites, cell phones, or other companies and media....