COM 486 Week 5 Assignment Integrated Marketing Communications Campaign (UOP)
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Include the promotion plan or integrated marketing communications plan, which includes the following:
The message delivered to target customers includes the creative process
Forms of promotion, advertising, precise channels, and media that are used Budget Timetables
How the various promotional and advertising tools will be integrated to support each other
How will your plan remain ethical and socially responsible? Are there areas of your campaign that could be construed as unethical and socially irresponsible? If so, how would you defend your campaign to critics? Evaluation plan of approximately 350 words
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COM 486 Week 4 Individual Assignment Movie Promotion and Advertising (UOP)
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What factors might influence your message’s effect, such as differentiating your movie from other movies and other forms of entertainment? What type(s) of advertising appeals will you use? What will be your message strategies and executional framework? What are three or four strategies you may consider to differentiate your movie from others so it will be a movie everyone wants to see? Include the following in your paper:
Genre, movie title, short premise, and any notable actors
The promotional and advertising message you wish to communicate
The technology you will use to employ this message
Integrated marketing materials Format your paper consistent with APA guidelines.
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COM 486 Week 3 Assignment Marketing Communications Plan (UOP)
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