COM 486 Entire Course
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COM 486 Week 1 Individual Assignment IMC and CMM Basics
COM 486 Week 2 Assignment Message Map Presentation
COM 486 Week 3 Assignment Marketing Communications Plan
COM 486 Week 4 Individual Assignment Movie Promotion and Advertising
COM 486 Week 5 Assignment Integrated Marketing Communications Campaign
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COM 486 Week 2 Assignment Message Map Presentation
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Choose either the catering, conference, or hotel businesses on Baderman Island.
Identify and explain the essential elements of a Message Map™ based on the template provided in Figure 4–3, CMM Message Map™, of your text, Customer Message Management. Address the four principles of Customer Message Management covered in Figure 4–1 of the Customer Message Management.
Present your Message Map™ based on the Learning Team’s selection of the catering, conference, or hotel businesses on Baderman Island. Your presentation must include 8 to 10 slides in Microsoft® PowerPoint®, including an introduction slide, concluding slide, and detailed speaker notes.
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COM 486 Week 4 Individual Assignment Movie Promotion and Advertising
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You work for a large movie studio and your job is to promote and advertise a new movie.
Choose the type of movie and the target audience the studio hopes to attract.
Write a 1,400- to 1,750-word proposal for your plan to promote and advertise this new movie and how you will integrate marketing communications. Answer the following:
How do you plan to integrate technology into integrated message materials? For example, fast...