COM 486 Entire Course
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COM 486 Week 1 Individual Assignment IMC and CMM Basics
COM 486 Week 2 Assignment Message Map Presentation
COM 486 Week 3 Assignment Marketing Communications Plan
COM 486 Week 4 Individual Assignment Movie Promotion and Advertising
COM 486 Week 5 Assignment Integrated Marketing Communications Campaign
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COM 486 Week 5 Team Assignment Integrated Marketing Communications Campaign
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Resource: BadermanIsland Virtual Organization
Refer to Baderman Island Virtual Organization and the catering, conference, or hotel business component that you used for the Week Two Learning Team assignments. Follow the steps outlined below to create a marketing communications campaign for your selected industry onBadermanIsland.
Write a 3,500- to 4,200-word paper outlining your marketing communications campaign. Include the following sections:
Executive summary of no more than 350 words
Research of approximately 1,050 words
Background information about the product, service, or brand
A SWOTT analysis (strengths, weaknesses, opportunities, threats, and trends)
Competitive analysis
Market analysis
Market segmentation and target audience
Anything else that provides insight into the current status of the product, service, or brand
Marketing objective(s) of approximately 350 to 700 words
Includes management’s objectives for the product, service, or brand for the upcoming year or a specific time period that is usually stated in terms of growth percentage or revenue dollar increase
Marketing plan of approximately 1,400 to 1,750 words
Include the actual steps or tasks needed to achieve the objective.
Include the marketing mix, meaning the strategy and...