Common Errors in Package Design
Most businesses consider the designing of a package for their product as an easy task and therefore end up forfeiting their brand sales. Designing a package is a complex process that requires the taking into account of various factors. It is vital that you find an agency that will have you covered whether it is up to them to design the package wholly or include your custom design on the package.
The following are common errors made when designing a package and several tips on how to avoid them:
Rushing a design idea without considering the necessary factors such as brand positioning, consumer perception, market trends and your competitor’s strengths and weaknesses among others. Most agencies neglect the aforementioned factors despite being the foundation blocks of an excellent design procedure. An outstanding packaging design demands a thorough analysis on the targeted consumer, location and means of transportation for the product. Elements of cost, marketing and sustainability must also be taken into consideration.
Forgetting that the supply chain of a product is of vital importance when designing a package and that it should be looked into attentively. Other than a striking visual, a great package should be a well-thought answer to a commercial chance that can be manufactured efficiently, cost effectively and yet be able to survive through the whole supply chain from the producer’s sell-point to the consumer.
Sticking to a specific mode of design in relation to your product line. You should complement your packaging design with those of products from different fields in order to come up with a unique solution that consumers can relate to and appreciate. Think outside the box instead of looking up to the monotonous designs of your competitors.
Designing for the sole purpose of having a package without considering other factors like marketing, durability of the package and its ability to appeal to...