s
Communication Strategies used by the
Business Organizations
Participant’s information
Name : M.H.T. Nisansala
Index number : HD-UGC-102060
Course code : B Sc. in Business Management Special degree
Table of Contents
Contents Page
Participant’s information………………………………………………………………….…….....01
Table of contents……………………………………………………………….……………….…...02
1.0
Introduction………………..………………………………………….……….…….………….…..03
1.1 Communication & business organizations…………..………..………….…….……….…..03-04
1.2 Communication strategies……………………………………………….………..…...…....04-06
2.0
Use of communication strategies……………..………………………………………...……..........07
2.1 Public sector organization……………….….……………….…………………..………….07-08
2.1.1 Communication strategies ……………………..………………………….…..……………08-11
2.1.2 Use of modern technology for communication & trends……...………...……...…………..11-12
2.2 Private sector organization………………………………………………………………….….12
2.2.1 Communication strategy ……………..…………………………………………………….13-17
2.2.2 Use of modern technology for communication & trends……………………...……..……..17-19
2.3 Public sector organization vs. private sector organization………………...…………….….19-21
3.0
Recommendations………………..…………………………..……………………………………..22
3.1 Public sector organization………………...……………………..………………………………22
3.2 Private sector organization………………………..……………..……………………..………..23
Examiner’s marks and comments……………………………………...…………………………..24
1.0 Introduction
Communication and a business organization are synonymous to one another. We cannot understand the existence of a business organization without discussing communication. Communication is one of the basic functions of management in any organization and its importance can hardly be overemphasized. It is a process of transmitting...