Company information

Company information


Monsoon is a design-led retailer that retails a wide range of women's clothing, Monsoon children's wear, fragrance, shoes and Monsoon Home.

Monsoon's objective is to provide it's customers with an experience that is distinctively different, in terms of both product offering and levels of customer service. Monsoon recognises that its people, and in particular its continuing ability to inspire, motivate and reward them, are critical to the achievement of this aim.

History

Monsoon was founded in 1972 by Peter Simon. The original focus was on clothes with ethnic origins, which were sourced from India and the Far East. Combining modern design expertise with traditional materials and techniques, the company launched a range of colourful hand-block printed clothing in natural cotton. In May 1973, the first Monsoon shop opened in Beauchamp Place, Knightsbridge, London.

In 1984, Monsoon launched Accessorize, an exciting and strongly differentiated High Street concept for fashion accessories whose product range has a distinctive handwriting.

Monsoon has expanded rapidly from its London base. By May 2000 there will be 135 Monsoon UK stores, 27 overseas and 1 Monsoon Home store. Further outlets have opened successfully in Australia, Denmark,France, Malta, Gibraltar, Iceland, the Middle East, New Zealand and the USA.

The Product Range

Monsoon has developed a strong brand with a highly distinctive identity. The intrinsic beauty of fabric, colour and technique so evident in the early sourcing of Monsoon's products from the Far East continues to exercise a strong influence.

Today Monsoon's team of talented designers gather inspiration and ideas from around the world to create the individual Monsoon look.

Natural fibres such as cotton, silk and wool and highly intensive handwork including embroidery, batik and beading are still an integral part of the range, which is further enhanced by the innovative use of contemporary fabrics and a...

Similar Essays