Comparison of B2B and B2C
Jennifer Madigan
University of Phoenix
E-Business, EBUS400
Bonnie Sturgill
February 21, 2009
Comparison of B2B and B2C
Businesses use a variety of creative marketing tactics in order to generate more sales and revenue within an organization. One of the main marketing tools is the use of a B2B or B2C website in order to promote and advertise products and services within the organization. This paper will analyze each of these types of websites and use particular examples to help understand and compare and contrast the similarities and differences between each of the two sites.
The marketing on B2C sites is similar as well as different on quite a few counts as compared to B2C's marketing strategies. Let us first evaluate the strategies pursued by each of these categories of sites to popularize the sites presence on the web. Both B2C as well as B2B sites use search engine optimization tools to reach their respective target markets, be it a B2C site such as Amazon.com, Gap.com or B2B sites such as alibaba.com Although the target customers of each of these types of sites is different, the SEO techniques deployed by these two sites overlap each other. Both types of sites want their rankings to be on the top on search engines such as Google, so that whenever a retail customer looking for clothes search on Google, Gap.com is among the first few search results and similarly, businesses looking for other businesses should always find alibaba.com among the first few search results.
Therefore, the means to reach the masses is essentially the same for both the categories of websites expect that the target markets differ. Next is the focus on design and operational aspects to attract target customers. On the similarity front, both types of websites deploy highest quality security software, encryption tools and other security measures to provide utmost security for the transactions conducted over their website. Although the...