Understanding Consumer Trends and Drivers of Behavior in the Indian, US and German Fragrances Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
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- Indian, US and German men have a higher number of Fragrance occasions compared to women. With an increase in disposable income, urban working men are inclined to experience new Fragrances and are spending more money to feel good.
- There is space in the market for both budget and premium Fragrances offerings as consumers look for everyday options as well as premium products for treating and gifting.
- Professional and sophisticated Fragrances are set to grow in demand as consumers look to impress in office environments.
Understanding Consumer Trends and Drivers of Behavior in the India Fragrances Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
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- Key consumer demographic groups driving consumption within the India market. The figures identify whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of...