Question 2 – Select a print media targeted at a specific audience. Analyse it in terms of its rhetorical strategies. Note for example its use of cliché’, metaphor, allusion and other devices. How effective are they? If there are visuals or photographs discuss their impact. How do they relate to the written words? Use examples to support your argument.
“You can buy your hair if it won’t grow, you can fix your nose if he says so, you can buy all the make-up that ‘Mac’ can make, but if you can’t look inside you, find out who am I too, be in a position to make me feel so damn un-pretty, find the reflection you see to be so damn un-pretty,” (TLC. 1998.) Nowadays beauty has become simply complex – it’s juxtaposed between the truth and a fabrication of exactly that; an oxymoron that has gone too far. Beauty is architectural marvels built thousands of years ago – with history and stories oozing out of each hand-crafted groove, it’s sky scrapers that reach beyond and into the sun and clear blue skies, it’s mothers grasping, crying and kissing their new, tiny miracles, it’s fathers cheering, clapping and whistling after “their” Gary Abblett junior scored the winning grand final goal, it’s beaches and nature, animals and creatures and it’s you and I - people helping, holding and acknowledging others feelings and the world around us – no, my mistake, according to the article I examined, it’s boob jobs and Botox, Lumologie and Lipo, extensions and exhausting exercise. This article uses an assortment of rhetorical strategies and devices to manipulate the readers.
Cosmetic surgery is an abhorrent and distasteful procedure; it’s all about cutting, slicing, gouging, pulling, blood, bruising and grasping and that’s only the first incision...but according to “Shop Till You Drop Magazine” (McCallum. 2007) it’s “a better body in 15 minutes – the gadgets celebs swear by” (Cullen. 2007, pg185.) Concerned mainly with fashion, designer...