Content Analysis Exercise
Hypothesis:
“Perfume advertisements use gender’s sexuality to retain attention of viewers.”
Sources:
Magazine A:
Name: Esquire
Issue number: 227
Date of Publication: Oct 2007
Magazine B:
Name: Elle
Issue Number: 788
Date of Publication: December 2008
Why choose these 2 magazines??
If you are not familiar with the both magazines, let me tell you briefly about it. Elle is a girls more superficially young independent ladies magazines and Esquire for independent young men magazines. I choose 2 different magazines of female and male to avoid the bias of the advertisements as there are advertisements for both men and women.
Introduction:
This research is basically done to understand the advertisements of the perfumes. Almost always you won’t come across perfume advertisements from a Chinese country or some of the Asian countries. Nearly all advertisements in magazines or TV you see or are form European countries or from United State of America. I as well choose this topic to understand why there is such a situation.
Purpose:
My purpose is to understand the tactics or the phenomena behind these perfume advertisements and to see what makes these perfumes so different so credible and so desiring.
Limitation or Delimitation:
I don’t read magazines, therefore found it’s pretty hard to find the right magazines. Another difficulty was that nearly all local magazines are in Chinese. I don’t understand Chinese therefore I might not be able to understand the wordings on these advertisements. Instead I need to seek help form the others to translate it for me.
Methods:
I would be choosing the method of …… First of all it will show all the categories that I used for my analysis. Next it will explain how these categories are analyzed and I came to the results. It will as well show whether right categories are chosen to study my hypothesis. If these categories are the right ones, then are they...