SYLLABUS / PLAN DE COURS
Cursus : Matière : Département : Responsable du cours : Volume horaire du cours / Contact Hours : Charge de travail personnel de l’étudiant / Independent learning hours : Nombre de crédits ECTS du cours / ECTS credits : Durée de l’examen final : Critères d’évaluation / Assessment criterias :
Objectif d’apprentissage / Learning goal : 4G – FALL 2011 CORPORATE STRATEGY MANAGEMENT & STRATEGY Sylvaine CASTELLANO – scastellano@esg.fr 15 hrs 30 hrs 1.5 1.5 Examen final (50%) : Short answer questions Contrôle Continu (50%) : multiple-choice questions, class participation, case study
Strategic Management has evolved as a discipline, from rigid planning into a much more flexible process, more accurately described as strategic thinking. The global world of commerce is becoming more dynamic and complex, requiring managers to formulate and implement strategies based on consistent congruence between the firm and its environment. The module will focus initially on systematic external and internal analysis and introduce a generic range of strategic alternatives before covering formulation and selection of corporate and business level strategies. It is designed to be fully integrative, utilising material concepts and techniques from modules relating to functional disciplines.
Objectifs pédagogiques et évaluation / Learning objectives and assessment measures :
By the end of the module all students will be able to: - Critically assess the development of strategic thinking - Understand that strategy formulation ideally encompasses the entire organisation - Conduct a full strategic audit of an organisation and its environment - Generate and evaluate a range of strategic options and justify recommendations - Deliver cogent and coherent verbal and written reports based upon analysis undertaken in groups
Méthodes pédagogiques / Methods of Assessment :
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Lecture Case Study
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In-class discussion Team assignments
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Videos CrossKnowledge...