1
What we do
We help our clients create and sustain tomorrow’s Hero Brands
2
Examples of great brand storytelling that deliver a powerful brand experience
3
Example: Apple
Creative, imaginative, progressive, childlike, “i” Style Narrative Structure Controlling Idea Making things look simple, fun and useable Product design that pioneers visual . language of technology/computers Minimal store design like a fashion shop
Simple creativity changes the world
4
Apple Controlling idea Simple creativity changes the world
Style Creative Imaginative Progressive Childlike
Narrative structure Making things look simple fun and useable product design that changes the world of how computers look, minimal store design like fashion shop
5
Example: Banyan Tree Hotels
Intimate, enveloping, respectful,indulgent Style Narrative Structure Controlling Idea Everything from the layout and design of villas that allow you to walk around naked without being seen, the Intimate Moments packages, the transformation of rooms to candle lit havens, private outdoor hot tubs and staffed trained as facilitators of romantic fantasies.
Luxurious cocooning to foster romance
6
Banyan Tree Hotels Controlling idea Luxurious cocooning Narrative structure
Layout of villas allows you to walk around naked without being seen, “Intimate Moments” packages, the transformation of rooms to candle-lit havens, private outdoor hot-tubs, staff trained as “facilitators of romantic fantasies”
7
Style
Intimate Enveloping Respectful Indulgent
RELEVANT CASE STUDIES
8
SUCCESS STORY: SEATTLE COFFEE COMPANY
9
10
11
12
13
14
15
Results: • Within 18 months grew from 3 to 56 outlets • Acquired by Starbucks for $85 million - April 1998
16
SUCCESS STORY: MARKS & SPENCER
17
18
19
20
21
22
23
24
25
26
27
28
29
Results • Sales rose by 23% in first 6 months at...