Critically evaluate the potential future of Online Advertising Industry
Online advertising Industry or Internet advertising Industry is one of the creative industries which let advertisers to communicate and advertise to their consumers and their target around the world. According to Tian (2006) states that the companies can use their website to communicate with a great variety of publics including consumers, invertors, partners, suppliers, distributors, media, communities, current employees, potential employees and so on; these publics can be in different counties, regions and cultures so corporate website and online advertising can be a useful channel for international public relation. Since the Internet become more popular than before, many companies are budgeting significant a lot of money for the online advertising and also many people like to find some information for the product, which they are looking for from the online advertising. Online advertising is accounting for an increasing share of traditional retailers’ advertising budgets; paid search and e-mail marketing are showing strong growth, and spending on rich media advertising is rising as retailers begin to view the Internet as an essential component of brand advertising (http://www.emarketer.com 12/02/2007). This report will discuss the potential future of Online Advertising Industry.
History of the Internet and Online market
Internet was invented (ARPANET at the time) for the ultimately military or defense purpose in 1969 by the Advanced Research Projects Agency of the U.S. Defense Department, then Networked E-mail was introduced in 1972, which made personal connection possible, and this dominated the network as soon as it was place on the network. Another quantum leap occurred with the arrival of the World Wide Web in 1991, which added a point-and-click interface to the internet and allowed consumers and businesses to connect with paving the way for e-commerce; since then a lot of changes...