Current Event

Current Event

Apple vs. Microsoft
Current Event
MRKT 3301 01
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Great developments are constantly forming for Apple. Customers, like myself, who may own an iPad or iPhone; but are still PC users will be excited about Apple’s new launch.
In The New York Time’s article, Apple Exploits Microsoft Hesitation on Office, information surfaced of a new productivity app called iWork. This application is free to anyone who purchases a new Mac computer, mobile device or iPad. Although iWork is not a new product, it was not much competition for Microsoft Office.
Microsoft was reported working on an iPad version of Office in the past, and for unnoted reasons, the application has not been fully developed. The standard cut Apple receives for software sold though the App Store is around 30%. Chief Executive of Microsoft, Steve Ballmer, reported Office is presently working on Office for the iPad, but has not set a date of release. Heather Knox, Microsoft Office Senior Director, made a statement referencing iWork apps. She said a Web-based version of Office is the best free alternative to the traditional Office application. This referred iPad users, to download a free app offered by Microsoft, instead of using its competition iWork.
​Although, Apple has extended a free offer to new customers, current customers will have to purchase iWork for their devices. The cost of iWork for existing customers is $9.99 for each application. Totaling around $30 for word processor, Numbers (spreadsheet application), and Keynote (similar to Office’s PowerPoint). Those who currently have iWork can upgrade free of charge. Those who purchased iOS7 after September 1, 2013 are also eligible for the free software.
​With the mass amount of Apple customers not owning iWorks, the cost comparison with Office is important. As stated, iWorks cost is $9.99 per application, with free upgrades. Microsoft sells an annual subscription to Office for $100 per year. Microsoft also...

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