1. Company: Apple Inc
New Product category: Water proof iPhone (Mobile phone industry)
Trends that suggest industry is ripe for innovation: Recent innovations like touch screen phones and GPS enabled phones make it seem as if innovation is as boundless as imaginations in the industry.
Why we chose this company (Rationale):
• Apple has changed the way people look at computers and phones with their creative products at a time where other manufacturers were simply competing on oneupmanship. The name “Apple” stands for something exciting and fantastic.
• Apple’s mission statement: Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings[1]– Apple looks to innovating to meet its target customers’ needs.
Or:
New Product category: Green iPhone (Mobile phone industry)
Why we chose this company (Rationale):
• Apple has changed the way people look at computers and phones with their creative products at a time where other manufacturers were simply competing on oneupmanship. The name “Apple” stands for something exciting and fantastic.
• Apple’s mission statement plus Apple’s commitment to optimize energy efficiency and restricting use of materials that are harmful to the environment[2].–Apple is trying to manufacture in a more eco-friendly way.
2. Company: Ben & Jerry’s
New Product/Category, product area: Ice cream related merchandise (caps, clothes, badges), high end?
Why we chose this company (Rationale):
• We like their quirky flavours and designs, the fact that they are eco-friendly and that they are down to earth enough given their high prices.
• We really prefer their fun image over their main competitor, Hagen Daaz’s serious attitude towards their products.
Trends that suggest industry is ripe for innovation:
• People get tired of...