Individual
Reflective
Report
Bunnings Warehouse
NEWCASTLE BUSINESS SCHOOL
GSBS6005
Emma Alexandra Watts
C3171012
13.04.13
Table of Contents
1. Introduction ......................................................................................................................................... 3
2. Marketing Objectives .......................................................................................................................... 3
2.1 Current Situation ........................................................................................................................... 3
2.2 Objectives ...................................................................................................................................... 4
3 Target Market and Positioning ............................................................................................................. 5
3.1 Target Markets .............................................................................................................................. 5
3.2 Positioning ..................................................................................................................................... 7
4. Marketing Mix Strategies .................................................................................................................... 9
4.1 Product and Price Strategies ......................................................................................................... 9
4.2 Distribution Strategies ................................................................................................................. 11
4.3 Promotion Strategies ................................................................................................................... 11
4.4 People .......................................................................................................................................... 12 ...