Table of Content:
1.2. Sales and expansion
2. Decision Support System
2.1. Risk Intelligence
2.2. Additional Uses
3. The Technology
3.1 Benefits to the company
4. Some Opportunities for the Future
Decision Support System
“Wake up and smell the coffee – Starbucks is everywhere”. Starbucks is an American coffee company and coffee house chain based in Seattle, Washington. It is the largest coffee house company in the world with more than 20,000 stores located in 62 countries worldwide. Over 13,000 stores are located in the US, more than 1,000 in Canada, more than 900 in Japan, 851 in China, 806 in the United Kingdom, etc.
Primarily, all of Starbucks stores sell hot and cold beverages, made from freshly brewed coffee every day. In addition, all stores serve full-leaf teas, pastries, and snacks. But that is not all. At Starbucks, customers can find a variety of cold and hot sandwiches, salads, other packaged food items and all sorts of other items such as mugs and tumblers. To make it even better experience, Starbucks evening locations serve a variety of beers, wines and appetizers. But Starbucks goes even beyond that and markets books, music and film through the Starbucks Entertainment division and Hear Music brand. Starbucks is an experience for everyone who walks inside in any of the 20,000 stores.
The company was founded on March 30th, 1971 by three partners who were students at the University of San Francisco; they were inspired to sell high quality coffee and coffee equipment by Alfred Peet, who was a coffee roasting entrepreneur. The company was to be called Pequod, after a whaling ship from Moby-Dick, however, the name was not accepted and it was rejected by some of the co-founders, and it was named after the chief mate on the Pequod, Starbuck.
The first Starbucks store was located in Seattle, Washington at 2000 Western Avenue and it...