Defining Marketing
Oscar Palacios
University Of Phoenix
Amber Topping
MKT/421
Define Marketing
In today’s world market marketing means different things to different people. Marketing may include things such as advertising in different types of media such as radio or television ads. Advertising has also become a very large part of the Internet. Marketing can also include public relations, sales and promotion of certain products or a line of products such as beauty products for females. Customers are overwhelmed on a daily basis about products of all sorts and for all uses. Many different commercials advertising the never ending list of products has made it very difficult to obtain any real name recognition. Reaching new clients and keeping clients who a company already posses is the main goal of any marketing department. The expense of obtaining new customers is high so making sure that the customers continue to use your services is of great importance.
Marketing too many can be defined in several ways and each way can be understood differently. According to the American Marketing Association it states that "Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders" (American Marketing Association, 2010). Another definition stated in an article by Jimmy Waller says that "marketing is a task of creating, promoting, and delivering goods and services to consumers. The real life characterization of marketing is to identify and meet the human and social needs of our society profitably" (Waller, 2006 pg48).
From these definitions, we can understand that for businesses to survive and stay profitable, they must provide goods and services that provide value to a society. The complete life cycle of marketing must start with...