1. Introduction
After looking at the top 100 brands I have chosen Dell for my project. I’m a Dell laptop user myself. I have a Dell Inspiron and I’m very satisfied with its price and quality. The Dell Computer Corporation is a multinational technology corporation that develops, manufactures, sells, and supports personal computers and other computer-related products.
2. Qualitative characteristics
Dell has a simple mission statement, which is to be the most successful computer company in the world at delivering the best customer experience in the markets they served. In doing so, Dell will meet customer expectations of: highest quality, leading technology, competitive pricing, individual and company accountability, best-in-class service and support, flexible customization capability, superior corporate citizenship, and financial stability. Dell is committed to achieving financial success through ethical business practices which benefit its customers, shareholders, employees and the citizens of its global markets.
3. Quantitative characteristics
I obtained some quantitative characteristics for Dell, Inc from http://investing.businessweek.com/research/stocks/financials/ratios.asp?ticker=DELL:US
Return on Assets5.88% | | Return on Equity34.50% |
Return on Capital18.54% | | |
Asset Turnover - DELL INC (DELL)
Total Assets Turnover1.8x | | Accounts Receivables Turnover10.4x |
Fixed Assets Turnover30.9x | | Inventory Turnover44.5x |
Credit Ratios - DELL INC (DELL)
Current Ratio1.5x | | Quick Ratio1.2x |
Compare these financial ratios to the industry averages and we can conclude that Dell is in good financial shape. Dell has a high asset turnover that shows us that Dell’s management has been successful in utilizing its assets. Dell has a current and quick ratio of more than 1, that fact shows us that Dell can meet its debt obligations. Dell’s returns on equity, assets and capital are higher than industry averages, which are a sign of...