At Least Four Differences between the Genders:
2% more men eat out at upscale restaurants at least twice a week as compared to women
Men rated the average cost of a meal between $130-$160, women rated the average cost between $100-$125
77% more men held Doctorate degrees than women, from some degree of education up to master’s the percentages are pretty similar with small variations on which gender having Master’s and a Bachelor’s degree
Men view $12-$18 as the average price for a meal, women $11-$16
Men prefer a drive less than thirty minutes, rather than longer drives
Higher percentage of men make $50,000-$74,999, women follow behind with a $25,000-$49,999
More men watch news at 10 pm, subscribe to the City newspaper, and read the Local and Editorial Sections of the paper. More women watch news at 7am and 6pm, and read the Classifieds, Life, and Business
1.Based on your findings, what recommendations should Corey make to Jeff regarding targeting male and female markets? Is it a good idea? Why or why not?
From the information located below on the tables targeting the genders may be beneficial to Jeff. By knowing which gender reads what sections of the newspaper, he will be able to cater ads for them. For the males ads with catchy little phrase such as “Treat your princess like a queen at the Hobbit’s Choice” or “Elegance can be found just around the corner”. One could be used during the holidays, the other would help play on the fact that men do not want to travel more than 30 minutes to dine at a restaurant. Women would receive similar holiday or event ads placed in the Classifieds, Life, and Business Sections of the newspaper. Since they feel that meals should be priced lower; offering coupons, weekly specials and for those with children, perhaps free meals for those under a specific age, would help to bring them in.
With the news it would be best to place ads directed towards men in the 10pm slot as this is the time that they most...