Differentiating Between Market Structures
Kudler Fine Foods mission contains numerous promises to its customers. Statements such as “the purveyor of choice for customers aspiring to purchase the fine epicurean delights” and “we shop the world for our products; purchase only the finest of products” (Kudler, 2003) aim to draw customers in with honest dedication to the community. Kudler Fine Foods is the vision of founder Kathy Kudler in 1998 and has since blossomed into three stores within five years, but how does the organization compete in the marketplace.
Reading the strategic plan for Kudler Foods, one can see that their commitments to quality and customer service are top notch. However, based on the strengths and weaknesses of the organization it is evident some changes are in order. In 2003, there was no existence of competing gourmet shops; however, the reality that the economy could make competition a possibility was listed as a possible threat for the company. Areas where Kudler can use improvement strategies include finding ways to deal with pay-roll issues, expansion visions, management team responsibilities, etc. It would also be best if Kudler can find ways to take advantage of existing opportunities like catering services and offering new products. Nice introduction.
Marketing Research Justification increase loyalty and profitability of consumers is Kudler Fine Foods strategic objective (Kudler, 2006-2007). Therefore, a marketing survey was provided to and completed by the customers of Kudler Fine Foods to indicate customer satisfaction and the firms’ strengths and weaknesses. The results of the survey reflects customer satisfaction and Kudler strengths in the areas of excellent geographic locations, no competition, organizational skills, creation of attractive displays and the over-all layout of the stores merchandise. However, the survey also indicated that customers view Kudler’s weaknesses to be in the areas of pricing, specialty shop high...