Digital Advertising: Market Size, Share, Industry, Opportunities and Forecast 2013-2018

Digital Advertising: Market Size, Share, Industry, Opportunities and Forecast 2013-2018

  • Submitted By: marvinv
  • Date Submitted: 01/27/2015 10:41 PM
  • Category: Technology
  • Words: 366
  • Page: 2
  • Views: 1

Digital Advertising: Market Size, Share, Industry, Trends, Growth, Opportunities and Forecast 2013-2018

Report Overview

Research Beam adds a report titled “Digital Advertising: Market Opportunities and Forecast 2013-2018” that provides detailed information of the Digital Advertising. The report is an excellent piece of study for investors who are looking towards the market.

This research evaluates digital advertising methods, key issues, challenges, and opportunities for players in the ecosystem. The report includes analysis of existing and emerging display/UI methods as well as supporting systems and procedures. The report also includes market driver evaluation and forecasts for digital advertising in various modalities.

Get Full Details On:
http://www.researchbeam.com/digital-advertising-opportunities-and-forecast-2013-2018-market

Table of Contents:

1.0 EXECUTIVE SUMMARY 5

2.0 INTRODUCTION 6
2.1 OVERVIEW OF DIGITAL MEDIA VS. TRADITIONAL MEDIA 6
2.2 CURRENT STATUS OF DIGITAL MEDIA OVER TRADITIONAL MEDIA 7
2.2.1 TRANSFORMATION OF ONLINE ADVERTISING 7
2.2.2 DECLINING TREND OF TRADITIONAL ADVERTISING 8
2.2.3 DIGITAL MARKET SHARE OVER TRADITIONAL ADVERTISING 9
2.3 MAJOR ADVERTISEMENT RELOCATION TRENDS 9
2.3.1 RELOCATION OF BUDGET FROM TV TO ONLINE 9
2.3.2 DIGITAL ADVERTISEMENT OVER TV COMMERCIAL 10
2.3.3 BRAND EFFECTIVENESS ANALYSIS OF DIGITAL ADVERTISEMENT OVER TV 11
2.4 THE DIGITAL ADVERTISEMENT ECOSYSTEM 12
2.5 DIGITAL ADVERTISING VALUE CHAIN 14

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http://www.researchbeam.com/digital-advertising-opportunities-and-forecast-2013-2018-market/enquire-about-report

3.0 DIGITAL ADVERTISING METHODS 15
3.1 ONLINE ADVERTISING 15
3.2 MOBILE DISPLAY METHODS 16
3.3 MOBILE SEARCH METHOD 17

List of Figures

Figure 1: Traditional Advertisement vs. Digital Advertisement 2013-2018 6
Figure 2: Growth of Online Advertisement 2013-2018 7
Figure 3: Traditional Advertisement in Decline 2013-2018 8
Figure 4: Reasons...

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