TOPIC : MANAGING RESISTANCE TO CHANGE
Severe competitive and economic pressures that organizations face today were unthinkable a few decades ago. In order to overcome excess costs and to respond more nimbly to customers and competitors, they are compelled to adopt new organizational forms, tightened inter organizational linkages and improved management practices (cf. Miles and Snow 1980, Johnston and Lawrence, 1988). Any change in organization is followed by a kind of resistance from its employees. This assignment describes a few methods that can be used to overcome change in corporate structure.
Technology developments, social and demographic shifts, competition of changing market and economic issues, tend the corporate world to implement change in itself. The rapid and dynamic change in market has increased consumerism. Whether it is an automobile industry or cosmetic industry or IT industry, consumer today has lots of choices these days that they need not have to wait for longer for any product. This changing market scenario conveys a message to management that the way of work should also change with the changing market. In managerial context a change is referred to as change in work pattern, work routine and work culture inside the working atmosphere. Change is normally a reaction to changing commercial, technological, economical, structural and strategic environment in which the company operates (Barbara Senior, Organizational Change). For example; departmentalization, job redesign, implementation of an international division are the examples of structural changes whereas work processes, methods and equipments are technological changes.
Management can follow three step model of Unfreezing, movement and refreezing given by Kurt Lewin, which can be helpful in good quality of change in organization. Unfreezing is the most difficult step in change process and has three more steps to follow (Ronald G. et al, 1995). In this management needs the trigger for...