ebiz

ebiz

  • Submitted By: makkaula
  • Date Submitted: 09/27/2015 8:48 PM
  • Category: English
  • Words: 349380
  • Page: 1398






Fourth Edition

E-BUSINESS AND
E-COMMERCE
MANAGEMENT
STRATEGY, IMPLEMENTATION AND PRACTICE
DAVE CHAFFEY

E-Business and
E-Commerce
Management
Strategy, Implementation and Practice

Visit the E-Business and E-Commerce Management, fourth edition Companion Website at
www.pearsoned.co.uk/chaffey to find valuable student learning material including:
A study guide to reinforce key ideas and topics
Multiple choice questions to test your learning
Links to relevant sites on the web
An online glossary to explain key terms
Flashcards to test your understanding of key terms
A smarter online searching guide
Link to Dave Chaffey’s blog with a collection of articles and links
Link to Dave Chaffey’s Twitter feed

We work with leading authors to develop the
strongest educational materials in business and
management, bringing cutting-edge thinking and
best learning practice to a global market.
Under a range of well-known imprints, including
Financial Times Prentice Hall we craft high quality
print and electronic publications which help readers
to understand and apply their content, whether
studying or at work.
To find out more about the complete range of our
publishing, please visit us on the World Wide Web at:
www.pearsoned.co.uk

Fourth Edition

E-BUSINESS AND
E-COMMERCE
MANAGEMENT
STRATEGY, IMPLEMENTATION AND PRACTICE

Dave Chaffey

Pearson Education Limited
Edinburgh Gate
Harlow
Essex CM20 2JE
England
and Associated Companies throughout the world
Visit us on the World Wide Web at:
www.pearsoned.co.uk
First published 2002
Second edition published 2004
Third edition published 2007
Fourth edition published 2009
© Dave Chaffey 2002
© Marketing Insights Limited 2002, 2009
The right of Dave Chaffey to be identified as author of this work has
been asserted by him in accordance with the Copyright, Designs and Patents Act 1988.
All rights reserved. No part of this publication may be reproduced, stored in a...