English 1A – 062
25 June 2013
Echo Boomers: A Literary Response
The author’s purpose for writing this article was to explain the differences between the baby boomers and the echo boomers. The article also provided an in-depth explanation of echo boomers and their sense of identity.
The article, The Echo Boomers, from 2005, describes and extrapolates the echo boomer generation, who are people whom were “born between 1982 and 1995.” Exploring that group of people, the article states that we are the biggest generation since the baby boomers and most corporations and businesses are marketing all their products to this group of people.
Primarily, a huge difference in the generation and all its predecessors was the fact that this generation grew up with technology, more specifically computers and smart phones. Computers has allowed the echo boomer generation stay virtually connected to one another and more importantly, marketing and commercials constantly throughout their lives. This has led to $170 billion of speeding a year on consumer goods which inherently forces entrepreneurs to refocus their goods and services to this new wave of people.
Although the author attributes this marketing to a new generation of people, business has always evolved in the same manner. With the increase in technologic availability, popular products have constantly changed. Also, in science we learn that most practices and performances can be tracked a curves. In particular, commercialism concurrently underwent growth with the echo boomer generation. Business would have developed the same way, regardless of the generation.
The article also heavily discusses a huge paradigm shift in between the baby boomers and the echo boomers, specifically, from individually minded to interconnectedness. This generation is described as more caring about the effects of our local actions on a global scale. This is, by in large, due to the growth of technology and...