# ECO 550 Week 3 Assignment 1 - Demand Estimation

## ECO 550 Week 3 Assignment 1 - Demand Estimation

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• Date Submitted: 10/08/2016 2:59 AM
• Words: 2850
• Page: 12

ECO 550 Week 3 Assignment 1 - Demand Estimation
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ECO 550 Week 3 Assignment 1 - Demand Estimation
Imagine that you work for the maker of a leading brand of low-calorie, frozen microwavable food that estimates the following demand equation for its product using data from 26 supermarkets around the country for the month of April.For a refresher on independent and dependent variables, please go to Sophia’s Website and review the Independent and Dependent Variables tutorial, located athttp://www.sophia.org/tutorials/independent-and-dependent-variables--3

Option 1

Note: The following is a regression equation. Standard errors are in parentheses for the demand for widgets.

QD = -2,000 - 100P + 15A + 25PX + 10I
(5,234) (2.29) (525) (1.75) (1.5)
R2 = 0.85 n = 120 F = 35.25

Your supervisor has asked you to compute the elasticities for each independent variable. Assume the following values for the independent variables:

Q = Quantity demanded of 3-pack units
P (in cents) = Price of the product = 200 cents per 3-pack unit
PX (in cents) = Price of leading competitor’s product = 300 cents per 3-pack unit
I (in dollars) = Per capita income of the standard metropolitan statistical area (SMSA) in which the supermarkets are located = \$5,000
A (in dollars) = Monthly advertising expenditures = \$640

Write a four to six (4-6) page paper in which you:

1. Compute the elasticities for each independent variable. Note: Write down all of your calculations.

2. Determine the implications for each of the computed elasticities for the business in terms of short-term and long-term pricing strategies. Provide a rationale in which you cite your results.

3. Recommend whether you...