RESEARCH SYNOPSIS
"Effectiveness of Comparative Advertising by Telecommunication Sector and its Effects on Consumer"
Submitted To
Waqas Raja
Submitted By
Javeria Qamer
Lubna Tahir
Tanzila Irshad
Program
BBA-VIII (A)
TABLE OF CONTENTS
1. Abstract………………………………………………………………………………..3
2. Introduction……………………………………………………………………………5
3. Problem Statement…………………………………………………………………….6
4. Research Objectives…………………………………………………………………...6
5. Purpose & Importance of Study……………………………………………………….6
6. Introduction of Organization…………………………………………………………..7
7. Detail of Department…………………………………………………………………..8
8. Literature Review…………………………………………………………………….11
9. Methodology…………………………………………………………………………17
10. Demarcation & Scope of Study………………………………………………………17
11. Theoretical Frame work……………………………………………………………...17
12. Hypothesis Development…………………………………………………………….18
13. Types of Data………………………………………………………………………...18
14. Sources of Data………………………………………………………………………19
15. Description of Population…………………………………………………………….19
16. Survey Technique…………………………………………………………………….20
17. Tools & Techniques………………………………………………………………….20
18. Results & Discussion………………………………………………………………...22
19. Conclusion & Recommendation……………………………………………………..30
20. References………………………………………………………………………..…..32
ABSTRACT
The purpose of this study was to investigate "Effectiveness of Comparative Advertising by Telecommunication Sector and its Effects on Consumer". The idea was to profile factors causing discrimination and conflicts among interpersonal relations at work.
The rationale for the study was simply an observation that some proportion of young employees has few perceptions regarding older workers due to which conflicts arise at work and both become unable to cope with the demands of the working environment. Another observation is that management seems not to be aware of such organizational...