The Inception of Visual Communications in Ancient Egypt
Wooden ushabti box and ushabtis of Pinedjem I. | | |
There is no doubt that ancient Egyptians were the originator of what is today defined as 'visual communication design'. The Egyptian language of antiquity used the same word, sekh, to signify writing, drawing, and painting, and from the very beginning of her history, Egypt used written message in combination with images to convey various socio-cultural values that were at the roots of her system of beliefs. More than five thousand years ago, the graphic designers of Egypt were working on a strict grid system that established conventional codes of representation in sculpture, painting, and relief. By and large, Egyptian scribes used the same conventions in the standardization of hieroglyphic signs in their system of writing. This is why the ancient Egyptian graphic design and hieroglyphs are closely correlated. For instance, the hieroglyphic ideogram for "man," is the figure of a seated man, which also appears frequently in sculptures and paintings.
The composition of the Egyptian designs are well balanced, harmonious, and adhere to certain minimalism principles. The artists abstract from play of light and shadow, and minimalize the illusion of space and atmosphere in outdoor scenes. The images are sharpened by clear outlines, and the complexity of interrelationships among spatial forms are simplified. The artists use flat areas of color to enhance order and clarity, and compose figurative scenes in horizontal registers. The figures were portrayed emotionless since artists wanted to avoid the transient aspect of life, as they were interested in eternal features and immortality.
The Gods Osiris and Atum, from the Tomb of Nefertari, New Kingdom (wall painting), Egyptian 19th Dynasty (c.1297-1185 BC) / Valley of the Queens, Thebes.Egyptian gods are depicted wearing headdresses with a solar disk. Ostrich feathers, and animal horns....