Elements of Credit
Dimitri Mendeleev was a Russian scientist, who came up with the periodic table. A periodic table is a table which arranges all the nature's 118 elements in an orderly manner ....till dinner time when the kids come and make a mess of it. That's just goes to show what the Russians are capable of, when they do not skull Vodka (i.e. between 3 AM and 3.30 AM on Wednesdays). When they do drink Vodka however, they produce some phenomenally boring movies for Doordarshan (e.g." Life cycle of the Siberian tapeworm”) and invade central Asian countries. I can imagine Stalin swigging a few and ordering his shivering Komissars "Let uz shoot mizziles at Uzbekistan" "Da........ but we already shot at it yesterday" "Izzit, dan let uz shoot Turkmenistan" "Da Vee Kan but we already have it for 4 years" "Dammn, then let us shoot "Adventures of Vladimir at the Potato farm". Heaven knows, Doordarshan needs it". Cutting to the cheese again, unknown to Mendeleev however was the fact , that his table was going to be a huge catalyst for one industry....albeit a hundred years later. I am referring to Credit cards. Credit card companies who started with the Silver card (To those who have arrived) and later moved to Gold (To those who have really arrived) and to Platinum (To those who have arrived again) and now to Titanium (To those who have arrived again and left) and finally Iridium (To those who have arrived again and left and would like to arrive once again but are in 2 minds if they arrive again will it be the Platinum card or will it be considered as arriving again and again). Wonderful chaps ....these marketing guys. That is what is called differentiation and in the process forgetting the original purpose of the credit card. The marketing speak would be "We are not selling just a card but a lifestyle". A lifestyle, which is spilling over to some kind of surreal scenarios Silver - You can get access and discounts to more than 5000 restaurants in the world Gold -...