Title
Emerging Trends In Information Technologies: Focus on Internet as a Mass Medium in Africa
Author
Kennedy Obi
Date
May 2008
Table of Content
Introduction…………………………………………………………… 1
1. Definition of Basic Concepts
1.1 Emerging Trends………………………….…………………...2
1.2 Information and Communication Technology………………...2
1.3 Internet………………………………………………………. 3
1.4 Mass Media……………………………………………………..3
2. Emerging trends in information technology…………………………4
3. Brief History of the Internet…………………………………………5
4. Internet: A Medium of Media……………………………………….6
5. Effectiveness of Internet Messages----------------------------------------8
6. Africa, Internet and Message Effectiveness------------------------------12
7. Conclusion and Recommendation……………………………………17
REFERENCES………………………………………………………… 19
Introduction
The present age is arguably the information age. Information has become central to every aspect of life as it defines social and political relations as it underpins decisions at all levels and in all affairs of human society.
The volume of information available to an average inhabitant of the earth today is mind boggling but what is more amazing is the technology or technologies that drive the generation, processing, storage, dissemination of information as we have it today.
It becomes necessary to consider what these technologies are, what they portend for the future of information generation, processing, storage and dissemination in developing countries in particular and the world at large. It is also necessary to consider the emerging trends in information and communication technologies industry with particular focus on internet as a medium. We shall consider the reach of the internet as a mass medium in Africa after examining the debate on whether or not the internet should be classified as a mass medium in the order of traditional mass media such as television, Radio and newspaper. The effectiveness of internet messages...