Entertainment-based magazine must first of all be able to interest, amuse and most importantly please the reader. Most people who reads entertainment-based magazine are working executive and people who always wants to be kept updated about the latest trends. Thus, it is very important for entertainment-based magazine to advertise the correct product and services in order to reach out to the market.
Studies have shown that majority of the people are most likely to make purchases than the general population in a wide number of categories. Consumer today spends in a wide variety of categories from durable products such as clothing, CDs, DVDs and jewellery to non-durables such as food and snacks.
The objective of entertainment-based magazine provides ready and latest news and trends in today’s world, making it important to understand what do consumer looks for when they want to look for alternatives to get away from their busy schedule. Entertainment-based magazines these days focus on the following:
• Music and movies: Ratings and recommendation on the latest music and movies satisfy the reader’s desire as to whether they should make the purchase.
• Health and fitness: Simple but yet effective health and fitness tips give most readers who are busy, ideas to stay healthy.
• Gadgets: Reviews on the latest gadgets gives an overview to the reader and also tempt the reader to purchase it.
• Fashion: Fashions tops the list as most readers wants to look good to be in trend.
• Lifestyle: Value added lifestyle provide one of the best forms of rejuvenation and relaxation for most readers.
An example of a product that advertises in entertainment-based magazine is iPod. iPod come across to most people as one of the most trendy music player in today’s music market, but little did many know that iPod advertises in entertainment-based magazines.
iPod can be advertised in different sections within the entertainment-based magazine and the marketers have...